Ten at Clarendon Sprynt Advertisement
Completed in June 2017, the Ten at Clarendon is a luxury apartment community located along the Rosslyn-Ballston corridor in Arlington, Virginia. Sprynt, a free on-demand transportation service offering 100% electric rides along the densely urban, 2.5 mile corridor began operating in July 2017. Rides are subsidized with ads, namely those featured on the vehicle’s iPads placed prominently in each of the vehicle’s two rows of passenger seating. The marketing team quickly acted on this unique opportunity to advertise to its target millennial demographic in Clarendon, making the Ten one of the initial advertisers on Sprynt’s iPads while the buzz of the free transportation service was starting to pick up.
Limited to one image, the team designed a long graphic to be scrolled through to maximize material presented. This information included photographs of the Ten, sample floor plans, building amenities, and a map showing the Ten’s location in relation to other notable businesses in the area. To encourage viewers to scroll to the end, the top of the ad teased exclusive leasing discounts discoverable at the ad’s end.
With over 3,500 unique monthly riders, the Ten ad successfully garnered brand recognition within its Arlington market and target demographic. In just two months, over 1,000 Sprynt customers clicked the ad and directly resulted in at least one lease valued at $42,000. A positive ROI, the marketing team plans to continue advertising through Sprynt as the company expands its scope of services and reaches more unique customers in Downtown Arlington.