CRC[X] believes exceptional experiences are as much a science as they are an art. While the architecture of an experience is designed and deliberate, allowing for deconstruction, analysis, optimization, and reconstruction, it’s also the talent and passion of our people that bring those experiences to life.


Services Offered //

  • Experience-centric standards, training, and culture propagation

  • In-depth market research and experiential design analysis

  • Customized journey mapping, evaluation, and optimization

  • Customer feedback loops and other quantitative metrics

  • Data-driven operational improvement measures

  • Goal-based customer engagement strategies

  • CX-driven turnover reduction and resident retention

  • Coaching and mentorship of property management teams

  • Experience management grants for grassroots campaigns

  • Thought leadership on experience management best practices

For More Information //

CRC[X] Client Services Team
4401 Fairfax Drive, Suite 800
Arlington, VA 22203
crcx@crccompanies.com
703.294.4500


Representative Awards //


Representative Work // 


Testimonials //

They make you feel important. They make you feel like you’re family. This is home.
— Mary D., Resident at Kendrick Court
An excellent team effort, which was demonstrative of the supportive culture that is being built at CRC. A very well planned initiative with measured return on project. Very interesting to hear that the budget was not the core of the activity but rather the meaningfulness of the initiatives. It was definitely not an easy task to pull off, and while no initiative is ever perfect this comes close.
— Finalist Judge for the 2021 International Customer Experience Awards
I think at CRC we’ve always been good at listening to customers, but the recent customer experience training - including the overall program and mindset - has taken us to a new level.
— Eddie C., Lead Developer for MetroWest
I have to say this has been the gold standard for how community living should be. The team has gone above and beyond countless times to ensure that I am taken care of. The only problem with setting the bar so high is that I’ll likely be disappointed with my next living situation. Would recommend 10/10.
— Kevin M., Resident at the Ten at Clarendon

Services provided by CRC Product Development LLC and/or other related companies.